The #NoExcuse campaign was started by Carling Black Label in 2017 and FAN was tasked by ABInBev in 2018 with the on-the-ground roll-out of the movement to communities around South Africa. Working closely wth CBL we developed a multi-pronged strategy to maximise the effectiveness of the #NoExcuse messaging across the nation. Called the Champions for Change programme it focusses on transforming men and equipping and inspiring them to use their strength to love, serve, protect and provide. The programme continues to evolve as we take on board the response of communities and participants. Some of the key elements are: Champ Camps, Champion Conversations, TVET Workshops, Soccer Tournaments, Tavern and Community events.


Alex Champion Conversations

July 2019 - Date | Attendees: 2377+ | The Alex Champion Conversations has been a stand-out success story. 10 mentors from Alex were selected and taken through a training programme to equip them to facilitate conversations with groups of men from their communities.


Primary School Father’s Meeting, Alex

13 July 2019 | Attendees: 45 | The principal of Iphutheng Primary School approached the Alex Men’s Forum and FAN to address fathers and male guardians. He was concerned about the lack of involvement of male parents in their children’s lives and wanted to expose the fathers in the school to the #NoExcuse message and provide them with training on authentic masculinity.


Meeting with Izindunas, Alex

6 July 2019 | Forty men gathered at the Alex Library on Saturday morning, 6 July, at the request of five Izindunas partnering with the Alex men’s forum. Izinduna is a Zulu word which means leader or advisor. Izinduna were advisors to the chiefs and kings and are highly regarded.


Alex Mentor Camp

21-23 June 2019 | We partnered with The Character Company (TCC) to take the 10 mentors we selected from Alex through a 3-day, 2-night experiential training programme in the foothills of the Magaliesburg mountains.


Alex Mentor Profiles

July - November 2019 | Meet the 'Lions of Alex' - 10 mentors selected and taken through a 3-day, 2-night training programme to equip them to facilitate conversations with groups of men from their communities.


Alex Champ Camp, Parys

31 May - 2 June 2019 | Attendees: 89 | The Alexandra men’s Champ Camp took place on the banks of the Vaal River at the Takwasa Camp facility near Parys. The weekend culminated in a group pledge and the men left feeling inspired to go back to their communities as changed men to make a difference.


Orbit TVET College, Rustenburg

23 May 2019 | Attendees: 350 | The Rustenburg campus is one of three Orbit TVET College campuses and has a student body of 3800. There was a very positive spirit at the workshop, with both male and female students engaged in conversations around healthy and unhealthy masculinity and femininity.


Champ Camp, Hopetown

17-19 May 2019 | Attendees: 90 | Our first Champ Camp of the year was held on the banks of the Orange River just outside Hopetown at a campsite traditionally used by hunting groups in the winter months. The 90 participants were drawn from the surrounding communities and ranged in age from their early twenties to late fifties.


Port Elizabeth TVET College, Dower

15 May 2019 | Attendees 380 | Situated on the border of Salt Lake and West End, Dower Campus was formerly a training college for teachers and remains very well equipped. The setup for the #NoExcuse workshop was the best of the three Eastern Cape Colleges with audio visual and PA system provided and students well organised.


Soccer Event, Bloemfontein

11 May 2019 | Attendees: 2324 | 103 fired up teams gathered on an icy cold winter’s morning at the University of the Free State’s soccer fields. Students from the University poured in to watch the action and an all-female group of singers and dancers from one of the residences provided entertainment.


Ehlanzeni TVET College, Mthimba

18 April 2019 | Attendees: 100 | An hour outside Nelspruit Mthimba is a small campus with only 568 students. During the workshop students as well as staff members were completely engaged and commented extensively on the link that exists in the community between manhood and money.


Ehlanzeni TVET College, Mlamuti

15 April 2019 | Attendees: 80 | Situated in a rural area called Kamhlushwa 35 minutes from Malelane, Mlumati is one of six Ehlanzeni TVET College campuses and has 1276 students in attendance. The FAN team was warmly received and the vast majority of students who attended the workshop were male.


Capricorn TVET College, Polokwane

9 April 2019 | Attendees: 1000 | Situated close to the centre of town the Polokwane campus served us up over 1000 eager students! There were some alarming stories highlighting how deeply rooted the problem of toxic masculinity and ill-founded cultural and religious practices have been embedded in society.


NWU Potchefstroom, 11/03

11 March 2019 | Attendees: 450 | The #NoExcuse team was invited to provide the keynote speaker at this event that was set up by the university as part of their wellness week. Senior members of the faculty were present including the Deputy Vice-Chancellor, Professor Daryl Balia, who opened the session.