The #NoExcuse campaign was started by Carling Black Label in 2017 and FAN was tasked by ABInBev in 2018 with the on-the-ground roll-out of the movement to communities around South Africa. Working closely wth CBL we developed a multi-pronged strategy to maximise the effectiveness of the #NoExcuse messaging across the nation. Called the Champions for Change programme it focusses on transforming men and equipping and inspiring them to use their strength to love, serve, protect and provide. The programme continues to evolve as we take on board the response of communities and participants. Some of the key elements are: Champ Camps, Champion Conversations, TVET Workshops, Soccer Tournaments, Tavern and Community events.