The #NoExcuse campaign was started by Carling Black Label in 2017 and FAN was tasked by ABInBev in 2018 with the on-the-ground roll-out of the movement to communities around South Africa. Working closely wth CBL we developed a multi-pronged strategy to maximise the effectiveness of the #NoExcuse messaging across the nation. Called the Champions for Change programme it focusses on transforming men and equipping and inspiring them to use their strength to love, serve, protect and provide. The programme continues to evolve as we take on board the response of communities and participants. Some of the key elements are: Champ Camps, Champion Conversations, TVET Workshops, Soccer Tournaments, Tavern and Community events.


Stories and Testimonials 2020

Being in conversation with thousands of men has made us privy to countless heart-rending stories and revealed many of the deep challenges that men in our country are facing. Our team has had the privilege of playing a small part in helping men improve their lives and the lives of their loved ones.


On-The-Ground Team

As of December 2020, FAN’s in-the-field team consisted of 10 active mentors (3 in Cape Town, 4 in Limpopo, 1 in KZN and 2 in Alex), a Cape Town regional coordinator / facilitator, a Johannesburg based project supervisor and Johannesburg based trainer and facilitator.


Community Events

JULY - DECEMBER 2020 | 24 EVENTS | OVER 2300 ATTENDEES | As lockdown measures were eased the mentors gingerly started running small community events and activations to keep spreading the message and growing the impact, always careful to maintain Covid-19 protocols.


Online Courses

AUGUST - DECEMBER 2020 | 3396 ENROLMENTS | 1224 COMPLETIONS | OVER 40 WORKSHOPS | During lockdown we began the process of developing an online version of the #NoExcuse and 6 Pack booklets. We launched the #NoExcuse online course officially during Women’s Month and have subsequently created Zulu, Afrikaans and Sotho versions.


Women’s Month Campaign

7-31 AUGUST 2020 | 1,161 COURSE SIGN UPS | 152,004 ONLINE ENGAGEMENTS | For Woman’s Month, August 2020, we took a bold step in honour of women. In partnership with Carling Black Label we created and launched the #NoExcuse For Abuse Online course.


Media Engagements

JUNE - DECEMBER 2020 | A number of interviews on radio and TV during 2020 helped keep the #NOEXCUSE message alive in the public arena. Here are a few of the bigger ones that FAN was a key part of.


Bravest Thing Campaign

APRIL - DECEMBER 2020 | 16 MENTORS | APPROX 10,500 MEN SEEKING HELP | During the first COVID-19 Lockdown, CBL decided to launch a campaign called 'The Bravest Thing' to provide a helpline for men and women who were either victims of abuse or perpetrators / potential perpetrators.


Champion Conversations

FEBRUARY - DECEMBER 2020 | 16 MENTORS | 316 CONVERSATIONS | The plan for 2020 was to train 16 mentors from four different regions (Alex, KZN, Cape Town and Limpopo) to run a series of six conversations with groups of men in their communities.


Corporate Involvement

Organisations and corporations represent a great opportunity to amplify and spread the #NOEXCUSE message and we have been actively engaged in seeking partnerships in both the public and private sector. Here are some of the organisations that we have begun to partner with.


Champ Camp, Harrismith (FS)

1-3 November 2019 | Attendees: 90 | Arriving at the beautiful Platberg Eco Park just outside Harrismith on Friday night the group displayed a mix of anxiety and scepticism but by early Saturday morning were fully committed and engaged with the process.


Soccer Event, Alex

24 September 2019 | Attendees: 1600 | On a bustling Alexandra township Saturday morning 61 of 80 teams that had signed up arrived to play ball in this six-a-side FAN #NoExcuse Soccer tournament.


Champ Camp, Sedgefield

13-15 September 2019 | Attendees: 41 | The camp was held at Willowpoint, the lush and scenic headquarters of Outward Bound South Africa. As the weekend progressed the men’s enthusiasm and enjoyment of the process grew.


Champ Camp, Limpopo

23-25 August 2019 | Attendees: 90 | This Champ Camp was held in the closing weeks of winter at the stunning Lapa Lala Wilderness reserve famous for its success in Rhino conservation. Participants ranged in age from 25 to 83 and included two men with disabilities. We were immediately impressed by their level of passion, humility and engagement.


Soccer Event, Kimberley

10 August 2019 | Attendees: 1000 | On a dusty winter’s morning 56 of 80 teams that had committed arrived to compete in this six-a-side soccer tournament. Proceedings started with the customary #NoExcuse message delivered by FAN and the players standing to take the pledge.


Alex Men’s March

9 August 2019 | Attendees: 900+ | The Takuwani Riime Foundation (formerly the Alex men’s forum) approached us with the idea of a men’s march through Alex on women’s day to pledge the support of men for women. They did an outstanding job of organising the event and pulled together all the relevant organisations and officials to make it happen.


Soccer Event, Durban

27 July 2019 | Attendees: 1600 | 81 teams arrived on a clear winter day at Westville Old Boys Sport Club to compete in the #NoExcuse soccer event. The round robin and knockout games were played in great spirit, helped in no small way by a group of cheerleaders who performed throughout the day.