FOR WOMAN’S MONTH, AUGUST 2020, WE TOOK A BOLD STEP IN HONOUR OF WOMEN.
In partnership with Carling Black Label we created and launched the #NoExcuse For Abuse Online course. The short, powerful course was made available to the public, and could be done using a smart phone or computer.
We ran a social media campaign throughout August challenging men to honour the women of South Africa, by signing up for the free online course, and getting equipped to fight the battle against gender-based violence. Facebook, Instagram and Twitter ads clicked through to the course page. In total 1161 men signed up and 155 completed the course, earning them an eCertificate which many men proudly shared on their social media channels. We also experienced an influx of comments, direct message and emails showing support and appreciation for the campaign and course. Many men contacted us wanting to know how they could become mentors or be involved long term in the movement to overcome GBV in their communities.