As the most loved, watched and played sport in the country, soccer is a great way to get men together around a common cause. We stage six-a-side tournaments of 80 or more teams at which we trumpet the NOEXCUSE message and get the men to take the NOEXCUSE pledge. The result is strong buy-in and commitment to authentic masculinity and standing against abuse.
By running NOEXCUSE events in taverns we take the message to the heart of where so much of the abuse and toxic masculinity foments and emerges from. We find that most men are longing to be called out to a sense of purpose and responsibility and many men at these events respond positively to the message of strong, compassionate, nation building masculinity.
Men of college going age are in a learning and growing phase of their lives and hungry for input about how to be authentically masculine. This is a great time to intervene in their lives with messaging and mentorship around positive masculinity. These sessions typically last 2 hours and touch between 150 and 800 young people at a time with the NOEXCUSE message.